The most common answers from players were:
- For company
- Out of boredom
- Someone I know won, I want to win too
- Players’ motivation for the next games changes.
For the following reasons they usually play in casinos it is due to the need to play, excitement and the desire for emotion.
Notice how players’ motivation changes over time! It has to do with the need to play, excitement and the desire for emotion.
When it comes to how newcomers choose new casinos, they rely on reviews from people they know, streamers, active discussions in chat rooms, VK, TG and other factors. They may also enter a product through advertising, but to a lesser extent. This happens naturally: saw it – registered.
Experienced players believe that younger brands bring in more money. To make money, they deliberately gamble on new products.
Great first deposit bonuses are crucial for both categories.
Casino or sports?
25% of the survey participants only play casino games, while 75% are still interested in sports betting.
The players we surveyed were aware that the suspicious look of the mirror site is a major obstacle for players to achieve goals on an affiliate’s website:
The design does not match the official brand, including poor layout and image quality, outdated fonts and visuals.
Outdated information on the site, such as irrelevant cross-brand promo codes, causes negativity and reduces return visitors. The key point is that most visitors believe they are getting to an official website. They are unaware that they are interacting with an intermediary site.
Which helps players fulfill goals using the affiliate site:
- A link to the official site in the snippet;
- Convincing and prominent inducements to action;
- Brand-like design;
- Relevant material;
- Apps are available (80% of users use APKs);
- A user will add a site to their browser bookmarks if they like it.
Types of users differ in their motivation to play: beginners are more likely to play for company, while experienced players want to make money. But everyone loves bonuses, promo codes and freespins, so the number of visitors who visit your website will increase if you add this information. Check for bonuses at all times!