No matter what we are looking for, whether it’s an interesting job, a convenient music service or a good store near home, there is always a choice. These days, the most important factor in making a decision is the experience a consumer has while interacting with a product, not quality or even price. Shoppers don’t pay for food delivery, they pay for time spent with family; they pay for the ability to sit on the couch and watch shows when they stay home.
The gambling industry is growing and the number of casinos and betting shops is increasing. The main goal of a company is to attract the attention of the customer and then keep them. Nowadays, the market is so oversaturated that almost every casino that is even slightly successful offers high quality games. Does this mean that players don’t just come to play? That’s exactly right. The customer comes back for the sensation and positive gambling experience provided by the operator both during and outside of the game.
What is your understanding of “player experience”?
The player experience is how the player interacts with the casino, formal definitions aside. In this case, every menu item, banner or perfectly fitting image matters.
Almost every detail of the platform is crucial: it either attracts bettors, increases the casino’s KPIs or spoils the impression of the product. Thus it becomes obvious that there are no unimportant details. Market leaders are now focused on providing players with a quality daily service and building audience loyalty.
Why improve the player experience?
In fact, two-thirds of incumbent companies compete on the basis of customer experience. The gaming industries are no exception here. Statistics show that operators who prioritize the motivation of their players will get more money and a more loyal audience.
What does this mean for the casino? More chances for a new player to stay on the platform. increasing the likelihood of newcomers becoming loyal and established players. While there is a direct correlation between an operator’s revenue and an active audience, this is a losing strategy in the long run. A more profitable policy is to connect with players, which ultimately leads to growth.
Sustained market presence: word of mouth radio is an effective marketing tool. Traditional promotional channels don’t work as well now as they used to, unfortunately (or fortunately). People trust other people. This idea applies in many areas, including gambling.